• Direct and empower an interdisciplinary team of 9 designers to      deliver their best work and advocate for the customer across all touch points

​

• Create design vision and processes to execute products and features across the retail journey for a Fortune 50 enterprise with 400+ projects annually and 69M customers

​

• Facilitate collaborative workshops, ideation sessions, and design research synthesis evaluations to define unmet customer needs, challenges, purposes and opportunities

​

• Collaborate closely and regularly with stakeholders, product management and engineering to deliver a best-in-class customer experience

​

• Infuse qualitative and quantative research strategically through the design process including concept vision, A/B testing, usablity, heuristics and analytics

​

​

Design System Program Manager

Wells Fargo -Wholesale CEO Group

Apr 2013 - Aug 2016

​

• Spearheaded operations, processes and development for Wells Fargo CEO’s New Experience Redesign, managing the strategic direction and framework creation for the front-end UI for 80+ B2B applications

​

• Leveraged resources with a $3M budget by leveraging agile methodologies and responsive web component-based JavaScript library

​

Mobile Design Manager

Wells Fargo - Retail Consumer Banking

Jan 2003 - Apr 2013

​

• Modernized and streamlined Wells Fargo’s online banking as the Design Founder and Mobile Design Manager of the UX team setting direction for the customer experience for the mobile web and mobile applications (iOS, Android) for 20M+ mobile customers

​

• Architected enterprise-wide, customer-focused task model validated by quantitative market survey (85% customer insight validation) used for roadmap planning, feature prioritization, multi-channel assessment and financial impact indexing

​

UX Architect

Scient

Mar 1999 - June 2001 

​

• Managed the scope of deliverables in designing information architecture for large-scale e-commerce web sites including prototyping to validate user requirements, focus group research and usability testing.

​

Interaction Designer | Art Director

Purple Moon

June 1998 - June 2001 

​

• Designed the first social and community focused gaming applications and websites for girls incubated at Interval Research by HCI maven, Brenda Laurel. Purchased by Mattel in 1999.