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“I discover why before creating what and how. ”
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My appetite is for future friendly, transformative product and service offerings that keep the customer at the center of the digital, physical and cultural ecosystem.

About

My specialty is strategic planning, design research, modeling behaviors, concept validation and product direction.​

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I’m inspired by a well-crafted narrative. I’m a native Californian who is an avid water person and film lover. 

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What I'm enjoying now:

My Interests

Behavior Models

I'm an expert in assessing customer behaviors, needs and goals in order to create the best digital experience.

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My Interests

Product Direction

I have extensive experience defining and evolving products with cross disciplinary teams.

Concept Validation

I've done generative research, competitive analysis, usability testing and prototyping to bring products to market.

Design Research

I've done ethnographic studies, focus group testing and research methodologies to form hypotheses and experiments to generate new product design.

Film Making

I'm an award winning film director and have shown my films in international festivals such as the San Francisco International Film Festival.

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